Audemars Piguet Atelier Museum

Customs Geneva-Vaud-Fribourg

The Musée Atelier Audemars Piguet offers a fascinating cultural journey through the past, present and future of the brand for people of all ages. The museum is located in Le Brassus, the “birthplace” of Audemars Piguet, and opened on June 25, 2020. Its innovative museum design and state-of-the-art architecture showcase two centuries of watchmaking history in a highly engaging way.

Audemars Piquet / Foto Brigitte Heller

Audemars Piquet / Photo Brigitte Heller

Audemars Piquet / Foto Brigitte Heller

Audemars Piquet / Photo Brigitte Heller

The fusion of a spiral-shaped glass building with the historic house reflects Audemars Piguet’s philosophy of preserving its traditions while looking to the future. The spiral building, an impressive work by the Bjarke Ingels Group (BIG), houses almost 300 watches, including numerous masterpieces of miniaturization, technical complexity and design.

The Musée Atelier in the Watch Valley is designed so that visitors can watch the watchmakers and other artisans at work in transparent workshops. This is a tribute to their expertise and passion that has characterized Audemars Piguet for generations. The museum, which has a resolutely contemporary feel, embodies the Manufacture’s unconventional approach and its commitment to the preservation of Haute Horlogerie – not only in the Vallée de Joux, but far beyond.

Visitors can admire rarities, including the “Universelle” from 1899, the most complicated watch ever produced by Audemars-Piguet, as well as iconic models from the Manufacture, including various Royal Oak models, from the Royal Oak Offshore to the Royal Oak Concept.

For those who wish to delve even deeper into the world of Audemars Piguet, exclusive masterclasses will be offered. During these intensive workshops, participants can take on the role of a watchmaker, apply decorations and assemble an Audemars Piguet movement themselves.

Video Welcome to the Musée Atelier I Audemars Piguet

Introducing the Musée Atelier Audemars-Piguet. Immerse yourself into our universe and watchmaking heritage.

Welcome to the Musée Atelier I Audemars Piguet

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Video Walkthrough Audemars Piguet Stunning New Musée Atelier

This new museum is quite spectacular, well thought of and one can really feel the commitment Audemars Piguet has put into this endeavour. Architecturally speaking it is quite breathtaking without even mentioning what is inside!

Walkthrough Audemars Piguet Stunning New Musée Atelier

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