The Musée Atelier Audemars Piguet provides a exploration spanning the heritage contemporary relevance and future prospects of the brand appealing to individuals of various age groups. Situated in Le Brassus, known as the origin of Audemars Piguet, the museum was unveiled on June 25 2020. Its modern architectural layout and creative design effectively present a narrative of two hundred years of watchmaking tradition.
Audemars Piquet / Photo Brigitte Heller
Audemars Piquet / Photo Brigitte Heller
The blend of a glass structure, with the fashioned house showcases Audemars Piguets commitment, to honoring its heritage while also embracing innovation. Designed by the Bjarke Ingels Group (BIG) the spiral edifice accommodates 300 timepieces featuring a range of intricate designs technical marvels and miniature masterpieces.
The Musée Atelier in the Watch Valley is designed so that visitors can watch the watchmakers and other artisans at work in transparent workshops. This is a tribute to their expertise and passion that has characterized Audemars Piguet for generations. The museum, which has a resolutely contemporary feel, embodies the Manufacture’s unconventional approach and its commitment to the preservation of Haute Horlogerie – not only in the Vallée de Joux, but far beyond.
Visitors can admire rarities, including the “Universelle” from 1899, the most complicated watch ever produced by Audemars-Piguet, as well as iconic models from the Manufacture, including various Royal Oak models, from the Royal Oak Offshore to the Royal Oak Concept.
For those who wish to delve even deeper into the world of Audemars Piguet, exclusive masterclasses will be offered. During these intensive workshops, participants can take on the role of a watchmaker, apply decorations and assemble an Audemars Piguet movement themselves.
Video Welcome to the Musée Atelier I Audemars Piguet
Introducing the Musée Atelier Audemars-Piguet. Immerse yourself into our universe and watchmaking heritage.
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Video Walkthrough Audemars Piguet Stunning New Musée Atelier
This new museum is quite spectacular, well thought of and one can really feel the commitment Audemars Piguet has put into this endeavour. Architecturally speaking it is quite breathtaking without even mentioning what is inside!
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