Craftsmanship and the watch industry

Customs Jura-Three-Lakes

The Jura region is known worldwide for its outstanding watchmaking craftsmanship. The long tradition dates back to the 18th century, and the watchmakers’ skills have been developed and perfected over generations.

The Vallée de Joux (Watch Valley) in the Jura mountains is considered the heart of Swiss watchmaking. It is home to a large number of renowned watch manufacturers, from major international brands to small, highly specialized manufactories. These brands produce a wide range of watches, from luxurious mechanical timepieces to innovative high-tech watches.

Audemars Piquet / Photo Brigitte Heller

Musée Atelier Audemars Piguet / Photo Brigitte Heller

Most famous watch brands from the Vallée de Joux

The Jura region is not only known for its traditional craftsmanship, but also for its ability to integrate innovation and modern technology into watch production. Swiss watches are synonymous with precision and quality worldwide. The strict quality controls and attention to detail are characteristic of the manufacture of Swiss watches.

Audemars Piguet

Audemars Piguet is one of the most renowned and oldest Swiss watch manufacturers. The brand was founded in 1875 in the Vallée de Joux and is particularly known for its high-quality mechanical timepieces, including the famous Royal Oak model.

The Musée Atelier Audemars Piguet invites visitors on a fascinating cultural journey through the history, present and future of the brand. It is located in Le Brassus, the birthplace of Audemars Piguet, and opened its doors for the first time on June 25, 2020.




Jaeger-LeCoultre, oft als “The Watchmaker’s Watchmaker” bezeichnet, hat seinen Hauptsitz in Le Sentier im Vallée de Joux. Die Marke ist bekannt für ihre Innovationen in der Uhrentechnologie und ihre breite Palette von Luxusuhren.

Patek Phillippe

Patek Phillippe

Patek Philippe

Patek Philippe is one of the most prestigious watch brands in the world. Although its headquarters are in Geneva, Patek Philippe has close ties to the Vallée de Joux, particularly through the Stern family, who run the company.

Vacheron Constantin

Vacheron Constantin is one of the oldest watch manufacturers in the world. Although its headquarters are in Geneva, the company has historical roots in the Vallée de Joux.

The Audemars Piguet, Jaeger-LeCoultre, Patek Philippe and Vacheron Constantin brands are synonymous with the highest levels of craftsmanship, precision and innovation in the watch industry. The Vallée de Joux remains an important hub for the development and manufacture of high-quality mechanical timepieces.

The Jura region attaches great importance to the training of watchmakers. There are specialized schools and training programs to ensure that the craft heritage is passed on and that the next generation of watchmakers is qualified and competent.

The watchmaking industry in the Jura region is not only economically important, but also a cultural heritage that has shaped the history and identity of the region. This industry has helped to establish Switzerland as a leading center for watchmaking worldwide.

Video The Painstaking Art of Luxury Watchmaking

The Painstaking Art of Luxury Watchmaking

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